Essex Wildlife Trust

Essex Wildlife Trust
Woody a cartoon woodpecker

Our Client

Essex wildlife trust logo“Working with Elstree Film Design was a great experience for Essex Wildlife Trust.  We commissioned them to produce a two minute animated video for our new Ingrebourne Valley Visitor centre. We set a tough brief to create an engaging piece of content that would appeal to our wide audience of young and old. The final animation was professional, informative and exceeded my expectations.  Rob and his team were conscientious and diligent in their work and it was a pleasure to work with them.”

Tarnya Carter, Environmental Projects Programme Manager – Essex Wildlife Trust

Watch the animation

Challenge

EWT in partnership with the London Borough of Havering and funder Tarmac opened a new visitor centre at Hornchurch Country Park. The centre has panoramic views over the important Ingrebourne Valley and river, which is a haven for wildlife and contains the largest continuous area of freshwater reed bed in London. EWT commissioned us to produce a short video to explain to visitors how the landscape has changed over time.

Approach

We chose to use animation firstly because it would appeal to our wide target audience (from children to elderly members of the public) and secondly because there was little physical evidence of the site’s past remaining. We began our research by talking with local historians to learn more about the site’s rich history. We gathered reference material including an old painting showing us what Sutton’s Farm might have looked like and we shot hundreds of still images across the site.

Solution

We created five historical vistas showing what the site may have looked like at different times in history. We created a woodpecker character called Woody to guide the audience through a scripted journey across time. We used photomontage to build up each scene, consulting with ecologists to ensure that the flora and fauna we included were relevant for each historical period. Subtitles were added to allow the animation to work without sound. Woody’s Tale won a Platinum MarCom Award.

Are you looking create engaging content that connects with your audience and delivers results? Contact us or call 020 8819 2652 and we will be happy to help.

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